this weblog

The Raised Floor is a group-authored blog that tracks changes in corporate data centers as they become greener, more efficient and more indispensable to business.

Jeffrey M. Birnbaum

Jeffrey Birnbaum Jeffrey M. Birnbaum, founder of stealth-mode start-up 60East Technologies, is leading the development of "AMPS" (Advanced Message Processing System) to deliver unprecedented real time performance (>1M FIXML msgs/sec) using commodity computers and 10GbE networking. Jeff’s previous experience includes Managing Director and Chief Technical Architect for Institutional Securities and Global Head of Enterprise Computing at Morgan Stanley (1991-2006), where he pioneered the firm’s adoption of Linux and blade servers. Prior to joining Morgan Stanley, Mr. Birnbaum worked as a systems engineer in the aerospace industry and for the CIA. He holds a BS in Electrical Computer Engineering from the University of California Santa Barbara.

Mike Desens

Mike Desens Mike Desens is vice president, System Design, IBM Systems and Technology Group, responsible for the design of IBM's line of systems servers and TotalStorage products. Contributing to a more energy-efficient data center is a focal point for IBM as the company takes on a renewed focus on building more business resiliency, server and storage synergy, and network convergence capabilities into its systems servers. A graduate of Clarkson University, Mike holds a Bachelor's degree in Electrical and Computer Engineering.

Tom Gross

Tom Gross Tom Gross is president, Power Quality Solutions Operations. He joined Eaton in 2003 as vice president, Eaton Business System. Prior to joining Eaton, Gross was group executive for Danaher Corporation’s Motion Control Business. He was also president of Danaher’s Fluke Business and group executive of their Test and Measurement Business. Prior to joining Danaher, he was Chief Executive Officer of Xycom Automation and worked for Rockwell Automation for 20 years.Tom has a B.S. degree in electrical and computer engineering from the University of Wisconsin and an MBA from the University of Michigan.

Rich Lechner

Rich Lechner Rich Lechner is vice president, IT Optimization and System Software for IBM Systems and Technology Group. He oversees an extensive portfolio of solutions that combine hardware, software and IBM services to help IBM customers simplify, better manage and do more with their existing infrastructures. As part of this, he is responsible for IBM’s virtualization, grid and platform management offerings. Rich holds a Bachelors Degree in Computer Science from UCLA.

Chris Mines

Chris Mines Christopher (Chris) Mines, Senior Vice President and a 10-year veteran at Forrester, is an analyst working with clients at global technology suppliers to improve their market position and strategy execution. He researches the overarching relationships of enterprise IT buyers with their strategic suppliers, especially the advent of environmental considerations in IT decision-making ("green IT"). Chris holds degrees from Harvard's Kennedy School of Government and the University of Pennsylvania.

Jerry Murphy

Jerry Murphy Jerald (Jerry) Murphy is a Vice President and Service Director for Robert Frances Group. Jerry’s primary coverage areas include databases, end-user compute platforms, network design, servers, and storage. Jerry is one of the industry's leading authorities on enterprise IT infrastructure design and management. He has more than 20 years of experience in conducting engineering research and helping to develop infrastructure and management strategies for many of the largest global companies and service providers. Jerry has a B.S.E.E. from the United States Military Academy and an M.S.E.E. from Princeton University.

John Patrick - Author

John Patrick John Patrick is President of Attitude LLC and former vice president of Internet technology at IBM, where he worked for thirty-eight years. Named by Business 2.0 as one of the industry's most intriguing minds, he was a founding member of the World Wide Web Consortium at MIT in 1994, a founding member and past chairman of the Global Internet Project, a senior member of the Institute of Electrical and Electronics Engineers. For more on John, visit

Neil Rasmussen

Neil Rasmussen Neil is the Chief Technical Officer of APC-MGE. He establishes the technology direction for the world’s largest R&D budget devoted to power, cooling, and rack infrastructure for critical networks. Neil is currently leading the effort at APC-MGE to develop high-efficiency, modular, scalable data center infrastructure solutions and is the principal architect of the APC-MGE InfraStruXure system. Prior to founding APC in 1981, Neil worked at MIT Lincoln Laboratories on flywheel energy storage systems and solar electric power systems. Neil received his Bachelor's and Master's degrees from MIT.

Will Runyon

Will Runyon Will Runyon is director of Internal, Executive and Field Communications at IBM Systems and Technology Group, where he is responsible for message management, awareness and engagement by IBM sellers and Business Partners. He earned his BA degree from the University of Vermont, majoring in political science.

Steve Sams

Steve Sams Steven (Steve) L. Sams is vice president, site and facilities services, IBM Global Technology Services and is responsible for helping clients identify their requirements, current capabilities, and best options for data centers and other specialized facilities like green buildings and clean rooms. This includes building new facilities, and optimizing, relocating, or consolidating existing facilities. Steve has been quoted and published in numerous publications, including the Harvard Business Review and Financial Times, on a range of topics, including power and cooling issues facing companies today. Steve holds a Bachelor of Science from McMaster University and a Master of Business Administration from the Rotman School of Management, University of Toronto.

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© Copyright 2007 the respective authors of The Raised Floor Weblog.