February 27, 2008

New Enterprise Data Centers

IBM followed up this week on its Project Big Green announcement in May 2007 with the start of a 15-city series of client events to discuss the energy and business challenges facing enterprise data centers.  At the heart of the new enterprise data center is IBM's new System z10 mainframe which is 50 percent faster with up to 100 percent performance improvements over IBM's former flagship mainframe, the z9.  IBM's Steve Mills, SVP of the company's software business, talked about the capabilities and benefits of the z10 on CNBC.  To help companies get a better handle on higher energy costs, maxed out data center floor space and the general chaos of distributed servers, the z10 can manage the workload of up to 1,500 x86 servers, but at 85 percent less energy and in an 85 percent smaller footprint.


IBM technician Len Centonze, Highland, N.Y., assembles a "multi-chip module," at the company's Poughkeepsie, N.Y., plant. The module is the processing engine at the heart of the company's new z10 mainframe computer, which packs the computing power of 1,500 PC-style servers while using 85 percent less electricity and occupying 85% less floor space. The all-new z10 is IBM's first mainframe purpose-built to handle the exploding demand for digital transactions enabled by the Internet, a trend which is creating crowded, over-burdened corporate data centers -- computer rooms which process everything from consumer banking transactions to drivers' license forms.

Dan Esty, Hillhouse Professor of Environmental Law and Policy at Yale, and co-author of Green to Gold; and Dennis Quan, IBM CTO IBM High Performance on Demand Solutions and lead on the IBM-Google partnership on cloud computing; discuss the data center energy challenge in a podcast - the Future of Smart IT.

The z10 also offers lots of new ways to help businesses manage their IT as a service, through policy-driven functions including utilization management, authorization management, just-in-time capacity and virtualization security.   This makes IT resources more easily shared and efficient, and adaptable to changing business objectives and conditions - the essence of the new enterprise data center.

by Will Runyon February 27, 2008 in Design
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February 23, 2008

Computerworld Honors Top Green IT Companies

IDG's Computerworld recently announced the top 12 green IT companies as well as the top 12 green users of IT who have led the way in conserving energy and reducing their carbon footprint.

Computerworld_green_it_companies_2 In announcing the winners, Don Tennant, Computerworld's editorial director said, "Being 'green' is not just saying you're conscious about the environment and its challenges. In today's business world, it's about efficiency, power consumption and applying those green principles to smart business decision making.  IBM, recognized as the leading Green IT company in our first Top Green-IT Computing issue, has taken a serious look at how they impact the environment and how they can address those challenges with good business sense, through their Project Big Green initiative and a company-wide focus on energy efficient technology and services."

Upon receiving Computerworld's recognition, Steve Sams, vice president of IBM Global Site and Facilities Services, said "IBM is honored to be named the Top Green IT company for 2008 by IDG and Computerworld.  This is reflective of IBM's long-term commitment to the environment, and of the global success with clients that we've seen with our cross-company Project Big Green initiative, as we assess and implement strategies for our clients to be able to double their computing capacity without increasing energy use."

by Will Runyon February 23, 2008 in Who's Who
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February 17, 2008

Google's Green Gambit

grist.org recently reported on how Bill Weihl, Google's "Green Energy Czar" is implementing Google's RE<C energy strategy.  RE<C stands for Renewable Energy Cheaper than Coal, and is Google's strategy to produce 1 gigawatt of energy capacity through renewable sources like solar, wind and geothermal, to power its data centers.

Weihl admits the challenge is huge, but is also one Google understands it has to overcome.  "Well, it's funny. Some people just say, 'You guys are absolutely nuts.' They assume we have no idea what the challenges are. I think we do have a pretty good idea of what the challenges are. The challenge I would throw out to everyone else is that we all need to address these challenges. We at Google are willing to take them on."

by Will Runyon February 17, 2008 in Who's Who
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