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February 17, 2008
Google's Green Gambit
grist.org recently reported on how Bill Weihl, Google's "Green Energy Czar" is implementing Google's RE<C energy strategy. RE<C stands for Renewable Energy Cheaper than Coal, and is Google's strategy to produce 1 gigawatt of energy capacity through renewable sources like solar, wind and geothermal, to power its data centers.
Weihl admits the challenge is huge, but is also one Google understands it has to overcome. "Well, it's funny. Some people just say, 'You guys are absolutely nuts.' They assume we have no idea what the challenges are. I think we do have a pretty good idea of what the challenges are. The challenge I would throw out to everyone else is that we all need to address these challenges. We at Google are willing to take them on."
| by Will Runyon | February 17, 2008 in Who's Who Permalink |
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